In this post on how to run your own penny auctions , we will look at site and front page design / product placement for this. As your penny auction website is new, you will obviously run into problems of users thinking about wether or not to trust your website / service. After all, you could have terrible customer support, and a very strict set of terms and conditions that whilst legal may not be all that ethical when it comes to the customers experience. Therefore, you need to make the visitor feel as comfortable as possible; youu will need to use tactics and think strategically about this. As such, you need to quickly explain to the potential bidder what the whole penny auction system is about, whilst also making sure it looks as serious and above board as possible. As such, it may be an idea to tone the use of really bright colours and exploding or tacky graphics on your penny auction website. Instead, perhaps go with a clean, sophisticated contemporary look. Afterall, this is a place where you want users to spend money and then return again again even if they don’t win any of the products that they bid on. Start thinking high-end credit cards, sports car manufactureres, 5 star hotels,, that kind of idea.
However, you still want to let the penny auctions visiters know that the clock is ticking and time may be running out on any of the great items that they see. So you need to highlight, on the front page the items , their current price (which is obviosuly cheap / great) and how there are only a few seconds left on the countdown timer on the penny auction. But this must be done in a ’soft’ way, perhaps, rather than large garish bid now signs. However, this is just one opinion on the tactics you can use when creating your penny auction own site, so they should be modified depending on how you feel and wether you are targetting a specific demographic and how much capital you can use when investing in the site and creating different designs / themes.
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